Your Website Speed is Critical

Why?

Now, more than ever, it is important to pay attention to your website speed for two major reasons. First, your customers won't stand for a slow website. According to multiple recent studies, just a one-second delay in page load time will drop your conversion rate by 7%. At just over 4 seconds, the conversion rate drops to under 1% and bounce rate increases by almost 90%. It is clear - customers won't and don't need to wait for your slow website; there are plenty of other faster websites out there. Second, website speed (part of page experience) is now a direct ranking factor for search engines (as of June 2021). Google has no reason to promote a slow website on their results pages; their goal is to provide searchers with the most relevant, highest quality websites. So, a slow website significantly affects your customers as well as your SEO / search engine rankings.

Website Speed Optimization

Speeding up a website can be a daunting task and varies greatly among websites and platforms. If you have a WordPress website, you've probably already experienced the sluggishness due to loading bloatware and multiple plugins. The first step of website speed optimization should be to determine the most basic causes of your page load delays. For example, delays can be caused by loading unused resources, oversized/unoptimized images, heavy javascript, uncompressed content, missing caching, cheap hosting, and much more. Google PageSpeed Insights can be a very useful tool when determining your speed issues. This tool will provide details for three core web vitals metrics: FCP (First Contentful Paint), LCP (Largest Contentful Paint), and CLS (Cumulative Layout Shift). Scores are provided for both mobile and desktop versions and result data will list the delays (in seconds) and what corrections are necessary.

Check Your Score

Enter your website's url below to check it using the Google PageSpeed Insights tool. You will see your mobile and desktop scores along with the data which describes the issues that were found.

Or you can check this website's score here for an example of how the tool works. *use a new browser for best results

Make Improvements and Get Results

Most likely, your website's score was not in the 90s and might even be very low such as 70. It could have been even lower or in the single digits (again, this is our experience with clients' WordPress websites). In any case, improvements are necessary and the time to act is now. The higher your score gets, the better you will rank in search engines and the more your website will convert customers.


Contact Double-Time today to get optimize and improve your website speed and performance


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